An uncompromising desire to win

The uncompromising desire to win is the fundamental prerequisite. Ambition and drive are essential in order to reach the goal – whether that goal is being the first to cross the finish line or satisfying the customer.

Only when everyone knows what that goal is and consistently strives towards it can a company achieve success – on the water or in the business world. This attitude applies to every individual, no matter whether sail trimmer, navigator, secretary, product developer, helmsman, skipper, packer or manager.